In the world of watchmaking, it is hard to differenciate. Big groups own many multi-secular houses and compete with marketing budgets counted in billions. They differenciate in the way they link tradition, brand history and new models.
Now, in the world of independant watchmaking, it is a completly different ball game. Marketing budgets are far more moderate. Companies are as small one person, generally a few more, rarely a hundred. The production goes from a couple of tens to a couple of hundred watches a year.
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