IWC

Take my breath away! IWC booth at SIHH 2012

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Take my breath away! IWC booth at SIHH 2012

It's probably no surprise that the brands exposing at the Salon International de la Haute Horlogerie, or short SIHH, are competitors. What is maybe not as well-known is that during this show the biggest competition is not about watches. It's about the booth!

In 1986, a movie turned a famous actor into a worldwide...
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The new IWC Pilot’s Watch Mark XVII

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The new IWC Pilot’s Watch Mark XVII

IWC focusses heavily on the Pilot's Watch collection and there are many new models and many old models have been re-designed. One of the re-designed models is the IWC Mark XVII, the follow-up of the Mark XVI. 

The biggest...
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Pre-SIHH 2012 – new IWC Pilot Watch TOP GUN Collection and much more news

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Pre-SIHH 2012 – new IWC Pilot Watch TOP GUN Collection and much more news

IWC declares 2012 as the year of the Pilot’s Watch. They will treat us with many new models and establishing the Top Gun collection as an independent collection within the IWC Pilot’s Watch family.

The first to be shown to us, is the brand new Pilot's Watch Chronograph Top Gun Miramar. But there's more news...
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IWC Mark XII Mellow Yellow – The Saab that will keep its value

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IWC Mark XII Mellow Yellow – The Saab that will keep its value

Today rumors said Saab was filing for bankruptcy. Apparently the rumors where just rumors, however it was close... again. So let us show you a Saab that will keep its value. This is the IWC Mark XII Mellow Yellow, a special edition from 1997. 

In 1997 Saab produced a special version of its 900 CE Cabrio, which was...
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Weekly Watch photo – IWC Ingenieur ref. 3227

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Weekly Watch photo – IWC Ingenieur ref. 3227

This week we have an excellent treat for you. Stunning photos of one of the most beautiful models ever produced by IWC, the IWC Ingenieur reference 3227. 

In 2005 IWC introduced a new Ingenieur collection and this comprised of the Ingenieur Automatic (ref. 3227), a mid-size model (ref. 4515) and, for the first time in the...
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IWC Portuguese Yacht Club Chronograph Edition Volvo Ocean Race 2011-2012

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IWC Portuguese Yacht Club Chronograph Edition Volvo Ocean Race 2011-2012

IWC just launched a special edition of the Portuguese Yacht Club model for the Volvo Ocean Race 2011-2012. And you still have the chance to win a trip to the Volvo Ocean Race in Miami. 
The Portuguese Yacht Club Chronograph Edition Volvo Ocean Race 2011-2012 features some details, which have not yet been used in...
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